This is the idea that prompted Lex to teach herself leatherworking back in 2022. She had been wanting a new choker and found plenty of designs online that she liked, but there was one problem.
They were all made of pleather.
She had worn pleather before and knew that it had a tendency to crack, peel, and fall apart after just a handful of wears. It was like wearing a ticking time bomb. So she decided to grab some leather and a few cheap tools and made a few chokers that she could actually wear, over and over again, without fear of them not holding up.
That was supposed to be the end of her leather journey.
However, after sharing her new pieces with some of her friends, she realized that she wasn’t so alone in wanting pieces that were made to last. She opened up a small business called Asmodeus Jewelers to sell her product. Her first stop was a local flea market, where she set up a small table with a cobbled-together display. She wasn't expecting much.
To her surprise, her pieces were an immediate hit!
With the help of her business-minded husband, Alex, the duo began traveling the east coast to sell her handmade wares at various events. Through this time, she was focused on making her products the best they could be. That entailed a whole lot of trial and error as well as experiments with many different leathers, types of hardware, and tools. Her customer feedback was esepcially helpful in this process, their wants and needs shaping her design theory and helping her to expand her offerings!
Fast forward to today and their business now operates as Cult of Asmodeus.
Lex and Alex travel the entire country to sell their wares as well as offering items online and in a few retail locations. However, through all the rebranding and the travels and the expanding of their business, two things have always remained the same.

Every single piece is handmade by Lex. Every single piece is made to last.